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Whitman’s Albertsons turnaround puts retail media network on the chopping block

MediaPost’s Laurie Sullivan reports that Meg Whitman is restructuring Albertsons, merging its retail media network into marketing under new CMO Emily Turner after the media exec departed and adjusted net income fell 28% last quarter.

Why it matters. Albertsons Media Collective now answers to marketing rather than running as a standalone unit, weakening its standing against dedicated retail media networks like Kroger’s and Walmart’s.

Signal from mediapost.com · Laurie Sullivan · read the original.

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