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McDonald’s media network fuels warning on commerce media attention limits

Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.

Retail-media mcdonalds-media-network-fuels-warning-on-commerce-media-attention-limits

McDonald’s media network fuels warning on commerce media attention limits

Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.

Oct 15