Media Rating Council pulls Nielsen Audio accreditation in several PPM markets
TheDesk.net reports that the Media Rating Council has revoked Nielsen Audio’s PPM accreditation in several markets, a rare rebuke of the industry’s longtime radio currency.
Why it matters. Advertisers and stations in affected markets lose a trusted independent check on Nielsen’s PPM radio ratings until accreditation is restored.
Signal from thedesk.net · read the original.
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