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Media War & Peace debuts the Affinity 100 creator ranking

Evan Shapiro, with Shira Lazar, Whalar Group, and Foam, launched the Affinity 100, ranking creators by a new “Affinity Quotient” instead of follower count.

Why it matters. Brands vetting creator partnerships gain a reach-independent trust metric, undercutting the case for follower-count-driven macro-influencer deals.

Signal from Media War & Peace · Evan Shapiro · read the original.

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