Meta merges creator marketplaces, brings live video ads to Instagram

MediaPost’s Colin Kirkland reports that Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.

Why it matters. Advertisers get a single point of entry to discover, message, and license creator content across Facebook and Instagram, matching unified hubs TikTok, Snapchat, and LinkedIn already offer.

Signal from mediapost.com · Colin Kirkland · read the original.

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