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Colin Kirkland

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Meta expands AI business assistant with agentic ad automation

Meta expands AI business assistant with agentic ad automation

MediaPost’s Colin Kirkland reports that Meta used Advertising Week New York to unveil an expanded AI business assistant with agentic features letting advertisers plan campaigns, generate creative, and adjust budgets via conversational commands.

Ad-tech

Meta rolls out category-exclusive ad format for cultural moments

MediaPost’s Colin Kirkland reports that Meta is launching “Ads Super Burst,” a format letting brands book exclusive 3- to 24-hour windows around events like sports games and awards shows, with no competing advertiser allowed in the same category during that slot.

Oct 21
Creators

LinkedIn launches paid Advice Sessions for creator consulting

Tubefilter’s Sam Gutelle reports LinkedIn unveiled Advice Sessions, letting professional creators schedule and run paid consultations in-app, with Stripe payments for Business Premium subscribers paying $59.99 monthly, booking clients within a 30-day window.

Oct 18
Ad-tech

Snap merges ad formats, adds AI product picks to Chat before holidays

MediaPost’s Colin Kirkland reports that Snap is merging Dynamic Product Ads with Sponsored Snaps into a “Commerce Power Pack,” bringing AI-powered product recommendations into Chat, plus new ROAS and cross-channel optimization tools ahead of the holiday shopping season.

Oct 15
Creators

Pinterest lets brands boost any eligible creator Pin, not just partners

MediaPost’s Colin Kirkland reports that Pinterest now lets brands sponsor any eligible creator Pin directly, rather than requiring a prior official collaboration, while creators can opt out without losing running campaigns.

Oct 12
Ad-tech

TikTok expands AI ad tools for search, creative and merchant campaigns

MediaPost’s Colin Kirkland reports that TikTok is expanding its Search Ads and GMV Max tools with AI, plus a new Creative Selection feature that organizes an advertiser’s AI-generated, owned, and creator assets.

Oct 8
Creators

Meta merges creator marketplaces, brings live video ads to Instagram

MediaPost’s Colin Kirkland reports that Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.

Sep 17
Creators

(Untitled)

Why it matters. Smaller and niche-audience creators who fall below the new thresholds lose ad and subscription revenue share, cutting off a pipeline brands use

Aug 31