Meta’s TikTok link ban threatens creator ad campaigns, buyers warn

Adweek’s Mark Stenberg, Trishla Ostwal and Kendra Barnett report that Meta is blocking links to TikTok across its apps, a move media buyers say makes sense as a competitive block.

Why it matters. Buyers running cross-platform creator campaigns must now route around Meta’s block or sacrifice the TikTok leg of their strategy.

Signal from adweek.com · Mark Stenberg · read the original.

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