NBC drops Adobe-Nielsen blend for pure Nielsen streaming data on NFL

Sports Business Journal’s Austin Karp reports that NBC Sports will use Nielsen, not its Adobe-blended Total Audience Delivery metric, to measure streaming for NFL games and MLB Wild Card telecasts this season.

Why it matters. NBC’s move toward a single Nielsen-verified number for NFL streaming pushes the industry closer to a common cross-platform currency, even as NBC keeps FreeWheel and dynamic ad insertion for monetization.

Signal from sportsbusinessjournal.com · Austin Karp · read the original.

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