Netflix, Disney+ eye free tiers as FAST goes mainstream
TheWrap’s Lucas Manfredi reports that Sony launched a free ad-supported service on PS5, Paramount+ is testing free mobile content, and Disney’s Josh D’Amaro has floated a free Disney+ tier.
Why it matters. Ad buyers can use cheaper free-tier inventory to hold down streaming CPMs, which already fell in the 2026 upfront as FAST supply grew faster than demand.
Signal from thewrap.com · Lucas Manfredi · read the original.
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