Netflix leans on new ad measurement tools as engagement growth stays modest
AdExchanger’s Alyssa Boyle reports that Netflix posted 12% revenue growth in Q3 but ad revenue growth of over 80% fell short of its goal to double ad sales again this year.
Why it matters. Advertisers now get a Netflix-run pixel and Trade Desk programmatic access to judge campaign outcomes, pressuring Netflix to prove ad value as engagement growth lags.
Based on reporting by adexchanger.com — Alyssa Boyle · advanced-television.com.
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