Covers measurement and streaming. Bylines at adexchanger.com and cynopsis.com. Desk record: 8 signals cited since August 2026, 7 published, first to report 2. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Cynopsis’s Alyssa Boyle reports that “Celebrity Traitors UK” drew 15.7 million viewers yet faced fan backlash, while Starz and TelevisaUnivision earnings show sports rights and subscriber retention now matter more than tune-in counts.
AdExchanger’s Alyssa Boyle reports that Netflix posted 12% revenue growth in Q3 but ad revenue growth of over 80% fell short of its goal to double ad sales again this year.
Oct 22AdExchanger’s Alyssa Boyle reports that Starling, a CTV supply-side platform founded by Michael Bassik, launched last month with about 20 employees after a year in stealth.
Oct 13AdExchanger’s Alyssa Boyle reports that Warner Bros. Discovery spent a year comparing five measurement vendors — VideoAmp, iSpot, Comscore, Innovid and Samba — across 50-plus campaigns and found impression counts for the same campaign nearly doubling between providers.
Oct 6AdExchanger’s Alyssa Boyle reports that PubMatic now offers episode-level contextual targeting on its supply-side platform for streaming TV, built through a partnership with Silverpush, which standardizes metadata about show content.
Sep 25AdExchanger’s Alyssa Boyle reports that Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its second-screen home ads available for programmatic buying via Magnite’s SpringServe, with demand from The Trade Desk and Teads.
Sep 10AdExchanger’s Alyssa Boyle reports that Nielsen is upgrading its Big Data + Panel currency before fall programming launches, adding Spanish-language household data, wearable-based co-viewing measurement, and faster ARF DASH survey data to fix a lag that had skewed streaming vs. linear numbers.
Aug 20