Alyssa Boyle

Covers measurement and streaming. Bylines at adexchanger.com. Desk record: 3 signals cited since August 2026, 2 published, first to report 1. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

2 stories, newest first.RSS →

Telly opens home screen ads to programmatic buying, pushes for standards

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its second-screen home ads available for programmatic buying via Magnite’s SpringServe, with demand from The Trade Desk and Teads.

Measurement nielsen-overhauls-tv-currency-to-fix-hispanic-co-viewing-and-lag-issues

Nielsen overhauls TV currency to fix Hispanic, co-viewing and lag issues

Nielsen is upgrading its Big Data + Panel currency before fall programming launches, adding Spanish-language household data, wearable-based co-viewing measurement, and faster ARF DASH survey data to fix a lag that had skewed streaming vs. linear numbers.

Aug 20