Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover
Variety’s Brian Steinberg reports that Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.
Why it matters. Advertisers now have another template for buying deep show integration from Netflix instead of standard 30-second spots.
Signal from variety.com · Brian Steinberg · read the original.
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