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Netflix’s new brand push shoots on 35mm, swaps shows by market

Marketing Dive’s Sara Karlovitch reports that Netflix launched “Find the Thing You Never Knew You Needed,” three 35mm spots plus the social series “Typecast,” running in Canada, the U.S., Brazil and Spain across paid social, broadcast, CTV and theaters.

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TiVo’s Chinn: home screen is CTV’s most valuable ad real estate

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Skydance vows to remain sports power player despite WBD debt load

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Skydance ends subscriber reporting, making streaming scale harder to gauge

Skydance ends subscriber reporting, making streaming scale harder to gauge

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