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CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators Ad-techOpenAI taps Magnite, PubMatic to fill unsold ChatGPT ad space
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Reporting index

Sara Karlovitch

Covers creators and ad-tech. Bylines at marketingdive.com. Desk record: 4 signals cited since August 2026, 3 published. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

3 stories, newest first.RSS →
Gaming ad spend still trails its audience, IAB PlayFronts told

Gaming ad spend still trails its audience, IAB PlayFronts told

At IAB’s PlayFronts, the IAB’s Cintia Gabilan noted gaming’s audience and engagement have been enormous for years while ad dollars haven’t followed.

Creators

IAB study: young shoppers want AI to cite creators, but it rarely sways purchases

IAB’s Creator Signal survey of 2,200 AI shoppers found 65% of Gen Z and millennials prefer chatbot recommendations that cite creators, while just 29% said creator citations actually increased their likelihood to buy.

Sep 19
Creators

CreatorIQ data: brands rank fit over follower count, but pay says otherwise

Marketing Dive’s Sara Karlovitch reports that CreatorIQ’s new survey of over 5,000 creators finds suitability tops brands’ partnership criteria, with follower count ranked last. Yet follower count remains the strongest predictor of creator pay on Instagram, YouTube and TikTok.

Aug 21