medianexis.
medianexis.
Subscribe

Netflix’s UK ad tier adds 800,000 homes as total base barely grows

PPC Land’s Luis Rijo reports that Barb’s Establishment Survey shows Netflix’s ad tier reached 8.1 million UK homes in Q3 2026, up from 7.3 million, while total Netflix homes rose only to 18.3 million from 18.0 million.

Why it matters. Advertisers get a larger Netflix ad-tier supply pool even as the service’s overall subscriber growth stalls, strengthening the case for buying against it.

Signal from ppc.land · Luis Rijo · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →
Samsung Ads adds three interactive ad formats for CTV

Samsung Ads adds three interactive ad formats for CTV

TV Tech’s Phil Kurz reports that Samsung Ads is rolling out three new interactive ad formats designed to let viewers engage directly with ads on Samsung smart TVs.

Fox-Roku deal closes as Tubi’s free-content numbers surge

Fox-Roku deal closes as Tubi’s free-content numbers surge

nScreenMedia’s Colin Dixon reports Fox’s Roku acquisition has closed with DOJ conditions, as combined Roku Channel and Tubi reach nearly 5% of total TV time, trailing only Netflix and YouTube. Tubi hours rose 23% year over year.

Fox closes $22bn Roku deal, folds it into new Digital Platforms unit

Fox closes $22bn Roku deal, folds it into new Digital Platforms unit

ExchangeWire’s Sheila Obeng-King reports that Fox completed its $22 billion acquisition of Roku, gaining a foothold in connected TV and access to more than 100 million households, with Roku joining Fox’s new Digital Platforms division alongside Tubi and Fox One.