Nexxen brings programmatic Smart TV home screen ads to EMEA

ExchangeWire reports that Nexxen has expanded its Nexxen TV Home Screen product across EMEA, letting advertisers programmatically buy native Smart TV home screen inventory on VIDAA-powered sets via the Nexxen DSP, with PHD EMEA already running campaigns for Uber Eats.

Why it matters. Advertisers gain a programmatic entry point into viewer attention before streaming apps even open, expanding where CTV budgets can be deployed.

Signal from exchangewire.com · read the original.

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