NFL says Nielsen’s mid-season methodology shift broke ad-deal trust
The NFL’s measurement chief says Nielsen rushed methodology changes mid-season, disrupting ratings the league and advertisers rely on to price billions in ad deals. He points to integrated weighting and panel-versus-big-data tradeoffs as core, unresolved problems.
Why it matters. Advertisers and the NFL now have grounds to push for alternative or supplementary currencies rather than accept Nielsen’s numbers as settled fact.
Signal from Next in Media (podcast) · Paul Ballew) · read the original.
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