NFL’s data chief says frustration with Nielsen is “real”
Next in Media’s Mike Shields reports that NFL data chief Paul Ballew told Next in Media the league has lost confidence in Nielsen’s methodology changes and restatements, and floated alternative currencies like device IDs or subscriber counts within five to ten years.
Why it matters. Nielsen now has to defend its methodology to its single biggest rights holder or risk the NFL pushing the industry toward alternative currencies.
Signal from Next in Media · Mike Shields · read the original.
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