Nielsen flags second media-affiliated diary case in weeks, this time in Reno
Inside Radio reports Nielsen issued a Confidential Client Notification saying an Evans Broadcast Company staffer obtained and returned diaries for the Fall 2022 Reno Radio Market Report, the second such violation found in under three weeks after a Honolulu case.
Why it matters. Nielsen’s repeated decision not to delist despite a second violation in weeks tells station owners the policy carries a warning, not a real penalty.
Signal from insideradio.com · read the original.
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