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Nielsen halves the lag on its Streaming Top 10, to two weeks

Nielsen cut the reporting delay on its weekly Streaming Top 10 charts from four weeks to two, citing improved analytics capabilities. The company calls it the most significant enhancement to Streaming Content Ratings since the metric launched in 2017.

Why it matters. Studios and platforms now get streaming performance signals two weeks sooner, letting marketing and renewal decisions react closer to a title’s actual release window.

Based on reporting by variety.com — Selome Hailu · advanced-television.com.

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