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Nielsen moves streaming ratings to daily delivery, matching linear TV speed

Nielsen is shifting Streaming Content Ratings from weekly to daily reporting, cutting delivery time by up to 80%. Clients get data each business day for viewing two days prior, and Streaming Top 10 reports move up by two weeks.

Why it matters. Buyers and streamers can now compare streaming and linear performance on the same weekly cadence instead of waiting extra days for streaming data to catch up.

Based on reporting by nielsen.com · thewrap.com — A.J. Katz.

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