Nielsen study: audio plus CTV nearly doubles brand recall over single channel
Inside Radio reports that a Nielsen study with Katz Digital found combining digital audio and connected TV ads lifted unaided brand recall to 65%, versus 37% for either format alone.
Why it matters. Buyers pitching cross-channel audio-CTV packages now have a Nielsen-backed number to justify combined placements over single-format buys.
Signal from insideradio.com · read the original.
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