Old Navy’s first single-creator back-to-school campaign, a multiyear tie-up with MrBeast, drove an over 22% jump in traffic to its kids’ assortment online.
Signal from marketingdive.com · Peter Adams · read the original.
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Continue free →At the IAB’s inaugural Creator Fronts, the trade group forecast creator ad spending will eclipse $44 billion this year and pushed for standardized ways to find, contract and measure creators.
Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.
Hannah Berner and Paige DeSorbo signed a new multi-year deal with SiriusXM for their podcast Giggly Squad. Three suitors competed for the show, with offers reaching $150 million before SiriusXM won out, per The Ankler’s reporting.