Vibe brings Walmart shopper data to CTV ad targeting

TVREV’s Alan Wolk interviews Vibe.co CEO Arthur Querou, who explains the self-serve CTV platform now lets advertisers target streaming viewers using Walmart’s purchase-intent audiences, with AI selecting the best segments automatically.

Why it matters. Advertisers get purchase-level precision on TV buys, giving retail media data a new distribution channel beyond Walmart’s own properties.

Signal from TVREV · Alan Wolk · read the original.

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