Markets.businessinsider.com, via a GlobeNewswire release, reports that Vend Advertising has chosen Kevel as its ad tech infrastructure partner to power a new “Marketplace Media” offering.
Signal from markets.businessinsider.com · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Ad Age’s Brandon Doerrer reports that Elizabeth Donovan, EVP and global head of retail and commerce media networks at Omnicom’s Acxiom, oversees data, identity and technology infrastructure powering networks for retailers, publishers and brands.
eMarketer’s Peter Clark reports that slow audience delivery is costing retail media networks ad dollars, as brands increasingly route budget toward platforms that can activate audiences and show results faster than many retail media networks currently manage.
TVREV’s Alan Wolk interviews Vibe.co CEO Arthur Querou, who explains the self-serve CTV platform now lets advertisers target streaming viewers using Walmart’s purchase-intent audiences, with AI selecting the best segments automatically.