One top streamer packs 18% more ad minutes into 2026 hours
MediaPost’s Wayne Friedman reports that Ampere Analysis and Guggenheim Securities find the top nine premium streamers averaged 18% more ad minutes per hour in August 2026 versus January.
Why it matters. Buyers negotiating ad-supported streaming deals now face a widening gap between legacy platforms loading more ad time and digital-first rivals holding the line at under 3 minutes per hour.
Signal from mediapost.com · Wayne Friedman · read the original.
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