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OpenAI sponsors CBS’s NFL sideline reports, hours before 60 Minutes AI warning

OpenAI is now presenting sponsor of NFL on CBS sideline report segments, its ChatGPT logo appearing during the Jets-Titans broadcast. Hours later, CBS’s 60 Minutes season premiere closed with a segment warning about AI escaping human control.

Why it matters. Networks now court AI companies as premium sponsors even as their own news programming raises alarms about those same companies’ technology.

Signal from hollywoodreporter.com · Alex Weprin · read the original.

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