Covers streaming and agencies. Bylines at hollywoodreporter.com. Desk record: 5 signals cited since August 2026, 4 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
OpenAI is now presenting sponsor of NFL on CBS sideline report segments, its ChatGPT logo appearing during the Jets-Titans broadcast. Hours later, CBS’s 60 Minutes season premiere closed with a segment warning about AI escaping human control.
Sep 15Brands like Nike, Ford and Coca-Cola are funding scripted content and launching in-house studios as TV ad campaigns lose reach. Struggling mid-size production companies are leaning into branded entertainment just to stay in business.
Aug 14Disney is licensing six iHeartMedia video podcasts, including Pod Meets World and Jonas Brothers’ Hey Jonas!, for Disney+ and Hulu. It’s a low-cost way to add fan-community content and companion IP tie-ins to streaming libraries as podcast video grows.
Aug 13