OpenAI’s new enterprise CMO inherits a trust problem marketing can’t fix
Adweek is reporting that Colin Fleming, the Salesforce and ServiceNow veteran now OpenAI’s CMO of Business, takes the job after a chaotic stretch that cost the company its prior CMO, COO and head of product.
Why it matters. OpenAI’s enterprise sales effort now depends on separating its ad-supported consumer product from the trust pitch it needs to win regulated-industry deals against Anthropic and Google.
Signal from adweek.com · Kristen DiCorleto · read the original.
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