Pinterest lets brands boost any eligible creator Pin, not just partners
MediaPost’s Colin Kirkland reports that Pinterest now lets brands sponsor any eligible creator Pin directly, rather than requiring a prior official collaboration, while creators can opt out without losing running campaigns.
Why it matters. Brands gain access to a far larger pool of creator content to sponsor without needing a pre-negotiated partnership.
Signal from mediapost.com · Colin Kirkland · read the original.
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