Political ad buyers find national NFL spots cheaper than local TV
TVREV’s Tim Hanlon reports that Senate Republican-aligned PACs bought national ad time on FOX’s and ABC’s NFL and college football broadcasts to reach Texas voters, rather than purchasing pricier local spots in Dallas and Houston.
Why it matters. Super PACs locked out of candidates’ favorable lowest-unit rates gain leverage by routing scarce political dollars to network national inventory instead of sold-out local affiliate airtime.
Signal from TVREV · Tim Hanlon · read the original.
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