Political YouTube outlets are landing mainstream brand sponsors this election season
TVREV’s John Cassillo reports that Chartbeat data shows partisan YouTube publishers like The Bulwark, The Daily Beast, Blaze Media and David Pakman’s channel drawing sponsors such as Hims, Shopify and ZocDoc despite their overt political leanings.
Why it matters. Brands now have an efficiency play to reach partisan audiences directly, undercutting the old assumption that ideological content was too risky to sponsor.
Signal from TVREV · John Cassillo · read the original.
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