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Polsat overtakes WBD as top content distributor in Poland

Nielsen reports that Polsat captured a 19.05% audience share in September, overtaking Warner Bros. Discovery’s 18.41% to claim the top spot in Poland’s distributor rankings for the first time in 2026, fueled by live volleyball coverage.

Why it matters. Broadcasters investing in live sports rights gain a renewed argument against streamers and global rivals for audience share.

Signal from nielsen.com · read the original.

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