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Publica flags true-live metadata to fix sports CTV ad gaps

VideoWeek’s Tim Cross-Kovoor reports that Publica’s Tom Page says broadcasters now trust CTV ad stacks for tentpoles like the World Cup, but smaller live sports inventory still lacks clarity on whether a broadcast is truly live or a rerun, prompting Publica to add live-flag metadata.

Why it matters. Publishers gain a new way to prove live status, letting them charge premium rates for genuine live sports impressions rather than reruns.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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