Why it matters. Advertisers gain access to Snap’s highest-traffic surface, where the company claims Sponsored Snaps already outperform other inventory on conversions and cost per action.
Signal from mediapost.com · Colin Kirkland · read the original.
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Continue free →The Measure’s Jon Lafayette reports that datafuelX, having acquired Audyns in September, is launching DFX Marketplace, a platform letting advertisers plan and buy data-driven linear campaigns.
Variety’s Brian Steinberg reports that DataFuelX, led by TV-sales veterans Dan Aversano and Michael Strober, launched DFX Marketplace, a single point of entry for buying linear and CTV inventory across 13 premium video publishers.
VideoWeek’s Tim Cross-Kovoor reports that Publica’s Tom Page says broadcasters now trust CTV ad stacks for tentpoles like the World Cup, but smaller live sports inventory still lacks clarity on whether a broadcast is truly live or a rerun, prompting Publica to add live-flag metadata.