DataFuelX debuts cross-publisher video ad marketplace with 13 outlets

Variety’s Brian Steinberg reports that DataFuelX, led by TV-sales veterans Dan Aversano and Michael Strober, launched DFX Marketplace, a single point of entry for buying linear and CTV inventory across 13 premium video publishers.

Why it matters. Buyers gain a single connection point to negotiate reach across competing publishers who previously sold inventory separately.

Signal from variety.com · Brian Steinberg · read the original.

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