datafuelX folds in Audyns to launch DFX Marketplace for linear TV

The Measure’s Jon Lafayette reports that datafuelX, having acquired Audyns in September, is launching DFX Marketplace, a platform letting advertisers plan and buy data-driven linear campaigns.

Why it matters. Agency media buyers gain a single automated marketplace to access advanced-audience linear inventory across networks that previously required separate manual deals.

Signal from The Measure · Jon Lafayette · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →

DataFuelX debuts cross-publisher video ad marketplace with 13 outlets

Variety’s Brian Steinberg reports that DataFuelX, led by TV-sales veterans Dan Aversano and Michael Strober, launched DFX Marketplace, a single point of entry for buying linear and CTV inventory across 13 premium video publishers.

Publica flags true-live metadata to fix sports CTV ad gaps

VideoWeek’s Tim Cross-Kovoor reports that Publica’s Tom Page says broadcasters now trust CTV ad stacks for tentpoles like the World Cup, but smaller live sports inventory still lacks clarity on whether a broadcast is truly live or a rerun, prompting Publica to add live-flag metadata.

Snap merges ad formats, adds AI product picks to Chat before holidays

MediaPost’s Colin Kirkland reports that Snap is merging Dynamic Product Ads with Sponsored Snaps into a “Commerce Power Pack,” bringing AI-powered product recommendations into Chat, plus new ROAS and cross-channel optimization tools ahead of the holiday shopping season.