Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Campaign US’s Shauna Lewis reports that WPP chief executive Cindy Rose criticized “pitch-less CEO handshake deals” on WPP’s Q3 investor call, warning clients against bypassing due diligence.
Campaign’s Shauna Lewis reports that Omnicom Media has won the majority of Lidl’s European media account, estimated to be worth $1 billion, following a competitive review.
Nov 2Campaign’s Shauna Lewis reports that Fred Olsen Cruises has appointed PHD to handle its £6.5 million UK media planning and buying account.
Oct 12Campaign’s Shauna Lewis reports that aS Watson has moved UK media planning and buying for Superdrug, Superdrug Online Doctor and Savers to Havas Market, ending an 11-year run with WPP Media’s Mindshare. The Perfume Shop and other AS Watson brands are unaffected.
Aug 23Channel 4 launched two products, Streaming Extend: Genre and Inferred Demographic Targeting, letting advertisers extend streaming genre buys and demographic insights into its YouTube channels. It’s part of the broadcaster’s Fast Forward push toward a digital-first model by 2030.
Aug 22