PubMatic launches episode-level targeting for CTV ads
eMarketer’s Asa Hiken reports that PubMatic has rolled out an offering enabling episode-level ad targeting for connected TV, letting buyers align ad placement with specific show content rather than broader contextual or audience segments.
Why it matters. Buyers gain a finer contextual signal for CTV placement, strengthening the case for shifting budget toward supply-side platforms that can prove show-level relevance.
Signal from emarketer.com · Rachel Wolff · read the original.
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