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Record $11.87B in midterm ad spend didn’t buy the GOP a win

The Measure’s Jon Lafayette reports that AdImpact tallied $11.87 billion in midterm ad spending, with Republicans outspending Democrats $5.45 billion to $5.02 billion, yet Democrats still won big majorities in both chambers.

Why it matters. Political ad buyers and the data firms selling hyper-targeting claims now face scrutiny over whether that spending actually moved votes.

Signal from The Measure · Jon Lafayette · read the original.

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