Retail media ad impressions fell to 107.4 billion in Q2 2026

eMarketer’s Use Case reports that retail media ad impressions dropped to 107.4 billion in Q2 2026, according to EMARKETER data. The decline marks a pullback in inventory volume even as retail media remains one of the fastest-growing ad categories overall.

Signal from emarketer.com · Use Case · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

DoorDash-Instacart deal signals retail media land grab, not just delivery

Modern Retail’s Gabriela Barkho reports that DoorDash’s $17 billion bid for Instacart reflects a push beyond delivery into ads, data and one-stop retail tech, combining restaurant, grocery and retail shopping insights into a single commerce ecosystem.

IAB Europe finds buyer-seller gap widening on retail media measurement

ExchangeWire reports that IAB Europe’s 2026 Attitudes to Retail Media Report finds 61% of European buyers cite measurement and reporting as the top barrier to investment, while 58% want multi-touch attribution but only 31% of sellers offer it.

Vend Advertising taps Kevel to build Nordic marketplace media network

ExchangeWire reports that Vend Advertising, which unites Nordic marketplaces including Blocket, FINN, Tori, Oikotie, Bilbasen and DBA, has picked Kevel’s API-first infrastructure to power its new Marketplace Media commerce offering.