Retail media execs: stop treating network spend as a cost center

Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with Albertsons, Albertsons Media Collective’s Julian Mintz and Razorfish CEO Dani Mariano argued retail media dollars should be framed as a growth lever rather than trade spend.

Signal from adweek.com · Justin Chin · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Shoppers prefer AI recommendations with visible product cards, eMarketer finds

eMarketer’s Asa Hiken reports that consumers respond more favorably to AI shopping tools when the assistant surfaces visual product cards rather than text-only answers, according to new survey data.

Whitman’s Albertsons turnaround puts retail media network on the chopping block

MediaPost’s Laurie Sullivan reports that Meg Whitman is restructuring Albertsons, merging its retail media network into marketing under new CMO Emily Turner after the media exec departed and adjusted net income fell 28% last quarter.

McDonald’s media network fuels warning on commerce media attention limits

Campaign US’s Keith Turco reports that McDonald’s is piloting a media network across 450 U.S. restaurants, targeting $1 billion in revenue using its app, kiosks and menu boards as ad inventory.