Roku’s ad revenue jumps 25% ahead of Fox’s $22B buyout
MediaPost’s Wayne Friedman reports that Roku Q2 ad revenue hit $672.8M, up 25%, with subscriptions up 26% to $548.2M. The results arrive as Fox’s $22B acquisition awaits close, strengthening the case for a combined CTV ad powerhouse.
Why it matters. Fox enters its $22B Roku acquisition with a stronger negotiating position against advertisers, backed by Roku’s 25% ad revenue growth ahead of the deal’s close.
Signal from mediapost.com · Wayne Friedman · read the original.
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