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RTL says YouTube partnership grew platform revenue 492%, not cannibalization

Media War & Peace’s Evan Shapiro reports on his MIPCOM panel with RTL Deutschland CEO Stephan Schmitter and YouTube EMEA head Pedro Pina, where Schmitter said RTL’s three-year-old YouTube partnership drove platform revenues up 492%.

Why it matters. Broadcasters watching the cannibalization debate now have a named case study showing YouTube distribution can expand audience and revenue rather than cut into owned platforms.

Signal from Media War & Peace · Evan Shapiro · read the original.

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