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RTVE Play hits record 12 million users in fifth anniversary month

Advanced Television reports that RTVE Play logged more than 12 million unique users in October, up 26.2 per cent year over year, marking its best month ever and cementing its lead as Spain’s top BVoD platform in its fifth anniversary month.

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Roku adds outcome-based optimization tools for CTV ad buyers

Roku adds outcome-based optimization tools for CTV ad buyers

eMarketer’s Asa Hiken reports that Roku is rolling out new optimization tools designed to let advertisers buy connected TV ads against outcome-based metrics rather than just reach and frequency.

Why the NYT is circling Letterboxd for $330 million

Why the NYT is circling Letterboxd for $330 million

Simon Owens’s Media Newsletter argues the New York Times’ late-stage talks to buy Letterboxd, reported at $330 million, aren’t about ads or subscriptions but about interactivity, the same logic behind its Wordle acquisition for widening its subscription funnel.

NBC turned Steve Kornacki into an election-night streaming juggernaut

NBC turned Steve Kornacki into an election-night streaming juggernaut

StreamTV Insider’s Alan Wolk reports that NBC’s “Kornacki Cam” livestream drew 29 million views across platforms, including 6.1 million on YouTube, while NBCNews.com page views jumped 247% versus 2022.