medianexis.
medianexis.
Subscribe

Why the NYT is circling Letterboxd for $330 million

Simon Owens’s Media Newsletter argues the New York Times’ late-stage talks to buy Letterboxd, reported at $330 million, aren’t about ads or subscriptions but about interactivity, the same logic behind its Wordle acquisition for widening its subscription funnel.

Why it matters. If the deal closes, the Times gains a owned social layer that other publishers can’t match without buying their own niche network.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →
Roku adds outcome-based optimization tools for CTV ad buyers

Roku adds outcome-based optimization tools for CTV ad buyers

eMarketer’s Asa Hiken reports that Roku is rolling out new optimization tools designed to let advertisers buy connected TV ads against outcome-based metrics rather than just reach and frequency.

NBC turned Steve Kornacki into an election-night streaming juggernaut

NBC turned Steve Kornacki into an election-night streaming juggernaut

StreamTV Insider’s Alan Wolk reports that NBC’s “Kornacki Cam” livestream drew 29 million views across platforms, including 6.1 million on YouTube, while NBCNews.com page views jumped 247% versus 2022.

The Ankler: HBO’s spending spree has a catch behind the headlines

The Ankler: HBO’s spending spree has a catch behind the headlines

The Ankler’s Alison Brower rounds up the week’s reporting, flagging a TV in 3 piece that digs into the smoke and mirrors behind HBO’s splashy spending headlines, alongside Lesley Goldberg’s look at Disney TV’s org chart ahead of looming layoffs.