eMarketer’s Asa Hiken reports that Roku is rolling out new optimization tools designed to let advertisers buy connected TV ads against outcome-based metrics rather than just reach and frequency.
Signal from emarketer.com · Asa Hiken · read the original.
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Continue free →Simon Owens’s Media Newsletter argues the New York Times’ late-stage talks to buy Letterboxd, reported at $330 million, aren’t about ads or subscriptions but about interactivity, the same logic behind its Wordle acquisition for widening its subscription funnel.
StreamTV Insider’s Alan Wolk reports that NBC’s “Kornacki Cam” livestream drew 29 million views across platforms, including 6.1 million on YouTube, while NBCNews.com page views jumped 247% versus 2022.
The Ankler’s Alison Brower rounds up the week’s reporting, flagging a TV in 3 piece that digs into the smoke and mirrors behind HBO’s splashy spending headlines, alongside Lesley Goldberg’s look at Disney TV’s org chart ahead of looming layoffs.