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NBC turned Steve Kornacki into an election-night streaming juggernaut

StreamTV Insider’s Alan Wolk reports that NBC’s “Kornacki Cam” livestream drew 29 million views across platforms, including 6.1 million on YouTube, while NBCNews.com page views jumped 247% versus 2022.

Why it matters. Rival networks now have a proven template of treating on-air talent as cross-platform streaming draws rather than ceding YouTube and social video to third parties.

Signal from streamtvinsider.com · Alan Wolk · read the original.

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Roku adds outcome-based optimization tools for CTV ad buyers

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Why the NYT is circling Letterboxd for $330 million

Simon Owens’s Media Newsletter argues the New York Times’ late-stage talks to buy Letterboxd, reported at $330 million, aren’t about ads or subscriptions but about interactivity, the same logic behind its Wordle acquisition for widening its subscription funnel.

The Ankler: HBO’s spending spree has a catch behind the headlines

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