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Sesame Street rebuilds its business as a multi-platform brand, not a channel

The Hollywood Reporter’s Alex Weprin reports that after HBO declined to renew its output deal in late 2024 and federal public-media funding cuts forced layoffs, Sesame Workshop struck a new Netflix deal for subscription streaming with same-day PBS Kids airings.

Why it matters. Public media brands losing a single tentpole output deal can replace lost reach by licensing the same IP across competing platforms simultaneously rather than picking one exclusive home.

Signal from hollywoodreporter.com · Alex Weprin · read the original.

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