Shapiro and Lazar’s Affinity 100 ranks creators by influence, not reach

Media War & Peace’s Evan Shapiro is promoting the Affinity 100, a list he built with Shira Lazar naming the year’s most impactful creators.

Why it matters. Brands evaluating creator partnerships gain a reach-independent scoring system to justify deals with smaller, higher-affinity talent.

Signal from Media War & Peace · Evan Shapiro · read the original.

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